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1 firm
A n ( business) entreprise f ; electronics/haulage firm entreprise d'électronique/de transports ; small firm petite entreprise f ; taxi firm compagnie f de taxi ; security firm société f de surveillance ; firm of architects cabinet m d'architecte ; law firm cabinet m juridique.B adj1 ( hard) [mattress, fruit, handshake] ferme ; to get a firm grip on sth tenir fermement qch ; to give sth a firm tap/tug taper/tirer qch d'un coup sec ;2 ( steady) [table, ladder] solide ;3 fig ( strong) [foundation, base, basis, grasp, friend] solide ; one must keep a firm grip on the facts il faut bien saisir les faits ; it's my firm belief that je crois fermement que ; the firm favourite le grand favori ;4 ( definite) [offer, commitment, intention, assurance, refusal] ferme ; [date] définitif/-ive ; [evidence] concret/-ète ;5 ( resolute) [person, voice, stand, leadership, purpose, response] ferme (with sb avec qn) ; he needs a firm hand il a besoin qu'on soit ferme avec lui ;6 Fin [pound, dollar, yen, market] ferme.C adv to stand firm tenir bon (against contre) ; to remain ou hold firm [currency] rester ferme (against par rapport à).■ firm up:▶ firm up [sth], firm [sth] up confirmer [arrangement, deal] ; raffermir [muscle, flesh]. -
2 favourite
favori, préféré;∎ he's not one of my favourite people je ne le porte pas dans mon cœur2 noun∎ chocolate cake is a firm favourite with children c'est vraiment le gâteau au chocolat que les enfants préfèrent;∎ he's the teacher's favourite c'est le chouchou du professeur;∎ she's everyone's favourite tout le monde l'adore;∎ he's a great favourite with the old ladies les vieilles dames l'affectionnent particulièrement;∎ roast duck? (that's) my favourite! du canard rôti? c'est mon plat préféré!;∎ that book is one of my favourites c'est un de mes livres préférés;∎ let's listen to some old favourites écoutons de vieilles chansons à succès;∎ American to play favourites faire du favoritisme∎ to back the favourite jouer le favoriComputing (Web sites) favoris mpl►► favourite son (family member) enfant m chéri; American Politics = candidat favorisé par les électeurs du même état que lui -
3 firm
Ⅰ.firm1 [fɜ:m]∎ it's a good firm to work for cette entreprise est un bon employeurⅡ.firm2(a) (solid, hard → flesh, fruit, mattress etc) ferme;∎ on firm ground sur la terre ferme; figurative sur un terrain solide;∎ I'm on firmer ground when it comes to the marketing side je suis plus à mon affaire pour ce qui touche au marketing(b) (stable, secure → basis) solide; (→ foundations) stable; Commerce & Finance (→ currency, market) stable; (→ offer, sale, deal) ferme; (→ contango rates) tendu;∎ these shares remain firm at 370p ces actions se maintiennent à 370 pence;∎ the dollar remained firm against the yen le dollar est resté fort contre le yen(c) (strong → handshake, grip, leadership) ferme;∎ to have a firm hold or grasp or grip of sth tenir qch fermement(d) (unshakeable, definite → belief, evidence, friendship) solide; (→ view, opinion) déterminé, arrêté; (→ intention, voice, agreement, offer) ferme; (→ date) définitif;∎ they are firm friends ce sont de bons amis;∎ he was very firm about this il a été très ferme à ce propos;∎ she gave a firm denial elle a nié fermement;∎ a firm favourite for the Derby/with the crowd un grand favori dans le Derby/auprès de la foule;∎ I am a firm believer in female equality je crois fermement à l'égalité de la femme;∎ to be firm with a child/dog être ferme avec un enfant/chien;∎ he was polite but firm il a été poli mais ferme2 adverb∎ to stand firm on sth ne pas céder sur qch;∎ he stands firm on this issue il a une position bien arrêtée sur le sujet∎ to firm the soil tasser le sol(muscles, prices) se raffermir➲ firm up(make firm → muscles, prices) raffermir;∎ to firm up an agreement régler les derniers détails d'un accord(muscles, prices) se raffermir
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